As part of the creative team that helped win T-Mobile as a client for Monks, I worked on concepting and art directing paid social campaigns across video, animation, photoshoots, and static ads. We created content for all social platforms always aiming to make each piece feel fresh, fun, and totally T-Mobile. From bold animations to lifestyle-driven video montages, I helped shape creative that stood out in the feed and delivered on strategy by elevating the work beyond typical sketch-like social content, creating polished and impactful visuals.
Beyond art direction, I enjoyed getting hands on by carefully selecting everything from getting to page 87 on Peerspace for the perfect location to the smallest details like the vase in the corner “no one will see”. Ensuring every element felt on-brand and full of personality was one of my favorite ways to bring these campaigns to life.
Below are just a couple of examples showcasing the work described above.
Samsung Slim
Google Pixel
Lifestyle Offer
My roles: Art Direction, Set Design, Styling